New strategy: Denmark must be ahead of the curve
Chairman of Danish Shipping, Claus V. Hemmingsen, presented the organisation's new strategy - "Ahead of the Curve" yesterday. The strategy, which covers the next four years, focuses on competencies, digitization and technological development as catalysts for continued growth in the coming years.
Danish Shipping's strategy for 2018-2021 was launched yesterday at a members’ meeting. The strategy is based on an ambition to grow the Danish-flagged fleet with more than 10 pct. measured in tonnage, and minimum 10 pct. measured in the number of ships, during the strategy period. Furthermore, it is the ambition to increase onshore employment to 7000 employees, while maintaining at least a constant number of Danish seafarers.
The shipping industry must increase its visibility as an engaged political stakeholder. To achieve this Danish Shipping should continue to develop as an influential and significant voice for the Danish shipping community - both internationally and in Denmark to ensure continued growth.
"It is our ambition that Denmark stays a leading shipping nation globally by being ahead of the curve. Danish shipping companies must continue to create value for customers, partners and locally, while also acting as responsible industry leaders. This requires framework conditions that are best in class and an approach where we as an organisation actively influence the development of the shipping industry, thus paving the way for global shipping to grow with a minimal footprint on our surroundings," says Claus V. Hemmingsen.
Five strategic benchmarks
The strategy identifies five strategic objectives for Danish Shipping for the coming four years.
In addition to a further development of already competitive framework conditions, it is the objective to support the IMO as an effective governing body that delivers timely responses to global issues such as the regulation of the shipping industry’s impact on the climate and the environment.
Other objectives are a greater focus on competencies and new technology and maritime innovation, which has the potential to change the shipping industry.
"Education, digitization and maritime innovation and research will take up even more of our agenda in the coming years. We must further develop our maritime competencies in Denmark, so we have a solid supply of qualified employees. This applies both at sea, but also onshore, where digital competencies and an understanding of the latest technological trends will be crucial to maintaining the shipping companies' competitiveness," says Claus V. Hemmingsen.
As a consequence of the strategy, Danish Shipping’s organisation was reshuffled in November. With a new organisation and a larger management team, more organisational resources have been devoted to delivering on the objectives that are prioritized with the new strategy.
"We have changed the organisation to deliver on the strategic objectives and targets. We now look forward to continued close cooperation with our members and partners, so that we can advance Danish shipping with an ambition to be ahead of the curve in order to increase our influence," says Anne H. Steffensen, CEO of Danish Shipping.